IBC Immersive Beverage Discovery Studio
An ever-evolving environment for discovering, sampling and experiencing beverages from around the world. Explore the unexpected through an interactive self-pour experience where there is always something new waiting on the wall.
Discovery is the destination.
Ever-Evolving
The selection is constantly changing, creating new opportunities to taste, compare and discover.
Self-Pour Discovery
An interactive self-pour wall puts the experience directly in your hands. Pour what interests you and explore at your own pace.
Beyond Beer
Beer is only part of the story. Wine, cocktails, spirits, seltzers, ciders, non-alcoholic beverages and more all belong here.
Immersive Experience
IBC is designed around curiosity, conversation and the simple pleasure of finding something you did not expect.
More than one kind of drink.
The Beverage Lab is where new ideas, unusual products, emerging beverage styles and unexpected combinations come together.
Experiment. Explore. Discover.
Always evolving • Never predictablePour. Taste. Discover. Repeat.
Come for the curiosity. Stay for the discovery. IBC is an ever-changing beverage environment built around sampling, conversation and finding your next favorite pour.
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